About Us

Our Company

Founder & CINO
Michelle S. Royal

Michelle Royal is the founder and Chief Innovation Officer of RIDG (Royal Innovation Design Group). She is a self-made speaker, consultant, and entrepreneur, who was raised in the growing Subway franchise empire.

She is an innovation expert with over 20 years of experience, specializing in using visualization and facilitation to create breakthroughs in state of mind and behavior. Michelle is also an artist, that brings visual stories together to unlock the latent collective power of organizations and individuals.

Michelle has owned her own business for over 15 years and has helped her clients provide clarity around their organization’s’ vision, build effective and cohesive teams, and tap into their true potential to maximize impact and profit with their ideas. This work has often led to six- to seven-figure returns on the client’s’ growth, all using principles applied through Michelle’s unique methods.

Michelle holds a Masters of Business Innovation (MBI) from the Deusto Business School in Bilbao, Spain and a Master of Arts in Art Therapy from the School of the Art Institute of Chicago.  She is also a Senior Fellow at the Alliance for Innovation and served as the first ever Innovation Coach to the European Union.

What is the secret to designing change? It is simple. With every decision to change comes a GREAT question. And with every great question comes the transformative action making a better world. The mission is to STAY CURIOUS.

Michelle Royal


Mission Statement:

We exist to unlock the value of every person and those they serve.

We Build Better Innovators

RIDG focuses on visualization, design thinking and innovation processes to help companies shape, build then tell transformative stories driving the necessary change to grow people and profits.