About Us

Our Company

CEO & Founder
Michelle S. Royal

Michelle Royal is the CEO and founder of RIDG (Royal Innovation Design Group). She is a self-made speaker, consultant, and entrepreneur, having been raised in the scaling Subway franchise empire. She has owned her own business for 15 years, and has helped her clients get six- to seven-figure returns on their growth, leveraging disruption through applied innovation principles.

She is an innovation expert with 20 years of experience, specializing in using visualization and facilitation to create breakthroughs in state of mind and behavior. She served as the first Innovation Coach for the European Union, is a Senior Fellow at the Alliance for Innovation, and holds a Masters of Business Innovation (MBI) from the Deusto Business School in Bilbao, Spain.

She is an artist, with a Master of Arts in Art Therapy from the School of the Art Institute of Chicago, that brings visual stories together to unlock the creative potential of organizations and individuals.

Michelle has worked throughout North America as well as England, Spain and New Zealand and is proud to call St. Petersburg, FL her home. She has been named a 2016 finalist for the “Business Woman of the Year” award by the Tampa Bay Business Journal and is a member of Leadership St. Pete. In addition, Michelle’s expertise has contributed to over $3,000,000 in funding for local start-up organizations in Florida.

What is the secret to designing change? It is simple. With every decision to change comes a GREAT question. And with every great question comes the transformative action making a better world. The mission is to STAY CURIOUS.

Michelle Royal


Meet the RIDG Team

Luke Filloramo
DIrector of Operations

Joran Oppelt
Creative Director

Carrie Boucher
Graphic Recorder

Diana Flores
Graphic Designer

Debby Theis
Office Administrator

Jake Mathwich

Mission Statement:

We exist to unlock the value of every person and those they serve.

We Build Better Innovators

RIDG focuses on visualization, design thinking and innovation processes to help companies shape, build then tell transformative stories driving the necessary change to grow people and profits.