Jim Engelmann is about one thing, and one thing only — increasing engagement. I had lunch with him recently and his passion for this powerful mission was overwhelming and awe inspiring.
From increasing attendee participation by 1,000% over the course of a three-day conference to ensuring employees are paying attention to imperative messages at an all-hands-on-deck meeting, he has mastered the formula for activating our memory and overall willingness to recall the whole event.
How? Infuse the event with learning moments that are fun.
20% OF WHAT YOU SEE
40% OF WHAT YOU SEE AND HEAR
UP TO…80% OF WHAT YOU INTERACT OR ENGAGE WITH
We talked about a multitude of methods for making this happen. He is literally inspired with hundreds of ideas for how to maximize the engagement of any event. My number one take-away was this: Increase the ROI (“Remember Our Information”) by up to 80%.
The RIDG process, providing content enhancement using visuals is one of the tools which increases ROI, and we could not agree more.
Want him to be your HOST? Check him out here.