Oct 14, 2020 Regina Kaza Business, Corporate Innovation, Innovation No Comments

Top 5 Lessons from Episode 25: Gina Curry, Co-Founder and Vice President of NextPath Career Partners


Are you struggling to bring top talent into your organization throughout the pandemic?

Tune in to our latest episode featuring Gina Curry, Co-Founder and Vice President of NextPath Career Partners, to hear our discussion about how the recruitment and staffing industry has changed and how you can add rock stars to your roster of talent. 

Here are five things we learned from this week’s episode:

1. Competition for great talent is high.

Great talent aren’t looking for work if they’re happy at their current gig. Not only that, but they’re able to pick up those gigs quickly. So companies are not only competing against other companies for great hires, they’re competing against time. They are trying to attract the best talent and get noticed, but they’re also trying to sift through talent quickly. And there are only so many hours in a day.

2. The Florida job market is much stronger than it was five years ago.

Between students coming to Florida to study at one of the state’s many universities, to people moving from other states for sunnier weather, the Florida job market has grown significantly. Gina says 60 percent of NextPath’s business is currently in the Sunshine State. Tampa, in particular, has grown to become an industry-diverse city with booming business in healthcare, research, pharmaceuticals, and cybersecurity. 

3. Companies need to use social media if they want to hire good talent. 

For businesses struggling to recruit top talent, Gina recommends using social media to promote current jobs. “Get your brand out there,” she says. “Tell people what you’re hiring for. There’s a lot of noise in the job market, but you have to participate in it.” Building a social media presence for the company and sharing job postings with followers can not only help companies break through the noise of several jobs, but it can make the company more attractive to top talent.

4. The pandemic has added a level of complexity to hiring, but it hasn’t stopped it.

While the staffing industry slowed down earlier in the year, Gina says companies have adapted to working remotely since March and hiring is picking up again. Still, the pandemic poses an added challenge for both talent and companies. Candidates are curious about companies’ plans to return to the office, whether they plan to continue working remotely, and other factors regarding flexibility. Some companies are not ready to work remotely forever and some talent don’t plan to work in an office any time soon. This has become a balancing act for staffing firms.

5. Hiring virtually hasn’t changed vetting talent. 

In pre-pandemic days, hiring managers were able to meet talent in-person and potentially pick up on body language or social cues that could help them determine if the talent would be a good fit for a job. In the remote world, there are presumably less opportunities to pick up on these nonverbal traits. Gina says that’s not necessarily true. “You don’t really know how people will perform until they start working,” she says. She believes that virtually, you may even get a better sense of what a person is like and have more access to them compared to attempting to get everyone into the office at the same time.

You can learn more about the NextPath Career Partners on their website. 

Coffee with Ben is a series that focuses on how companies innovate, strategically plan for the future, and create a strong company culture. These topics are always important for companies to address, but now they’re absolutely critical. To learn how you can increase your capacity for innovation or to guest star on the show, subscribe to our channel and schedule virtual coffee with RIDG Director of Development, Ben Blackman.