Business Innovation Starts With Communication


How clear your organization communicates will define whether you achieve your innovation goals or not.

As companies rush to keep up with the digitization of their workforces, teams need to align on investments made and their results company-wide.

On the other hand, onboarding an entire organization onto new technology without a clear direction is not enough. As tech adoption and business, innovation grow within a company, communication decreases. Teams experience a learning curve that can be frustrating and damage company morale. Creating a thriving, digital workforce requires developing company-wide communication across the organization’s innovation process.

Create a system of communication and team alignment.

Taking a systematic approach to communication before building up your tech stack can help supercharge your organization’s innovation efforts and adoption company-wide. If your employees know the company’s overall initiative and the reasoning behind bringing in or changing existing technology, they will be more likely to implement it in ways that can fuel your innovation process and help accelerate speed to market.

Know your brand’s story.

Concrete alignment on your company’s mission, vision, and brand story can help teams make strategic decisions on partner alignment and acquisition selections. Knowing how to position your company to outside organizations is critical to a business innovation strategy. RIDG recently helped a company craft its brand story as part of an overall growth strategy. The workforce solutions company crafted a brand story for their evolving identity and mission that they used as a guide for making acquisition decisions.

Think like a CEO.

When it comes to getting funding and support for business innovation, leadership needs to know how their ideas will support the company’s growth. Since 92 percent of innovations fail, C-suite leaders can be hesitant to support initiatives that are not directly linked to profitability. Communicating clear, defined business goals and metrics for how your ideas will grow the business will help generate support for innovation and help facilitate deeper relationships across the company.

Learn more about RIDG’s innovation communication infrastructure.

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Instant Innovator Training Syllabus

Course Objective Learn and apply a proven outcome focused, framework informed and process driven innovation method. In other words, quickly explore, test